Official North Carolina Travel Guide
The Official North Carolina Travel Guide is the primary consumer fulfillment publication for the state in its international and national marketing efforts and is a trusted source for selecting where to go and what to do while visiting North Carolina.
As a partner in the guide, your message will be seen by consumers who have expressed interest in visiting North Carolina.
Official fulfillment piece for Visit NC’s marketing campaign, VisitNC.com requests and 1-800-VisitNC call center
Distributed at North Carolina’s Welcome Centers who see more than 7 million visitors a year
Bonus 60,000 print copies polybagged to Meredith's magazine subscribers in titles such as Better Homes & Gardens and Real Simple in North Carolina’s top markets
Lives digitally on VisitNC.com with live links so consumers can be inspired and access information on the state 24/7
Travel Guides Inspire Travel
Consumer feedback found that 95% of respondents who had read the guide said it inspired them to either take or plan a trip to North Carolina
68% of respondents read the issue from start to finish
When asked about the impact the guide had on their travel planning, they said:
As an advertiser, your brand will be intrinsically part of a strategic promotional campaign across Meredith properties, in-magazine promotions and more.
Opportunities and Rates
Ad Unit Size | Net Rate | Early Bird Discount* |
Two-Page Spread | $52,744 | $50,232 |
Full Page | $28,403 | $27,050 |
2/3 Page | $23,153 | $22,050 |
½ Page | $16,695 | $15,900 |
1/3 Page | $10,206 | $9,696 |
1/6 Page | $5,623 | $5,342 |
Bold Listing** | $525 | $500 |
Logo + Bold Listing** | $961 | $915 |
Places to Live ~ | Places to Stay~~ | Places to Explore | Net Rate | Early Bird Discount* |
Single Listing – 2.125” x 2.375” | $1,575 | $1,500 |
Double Listing – 2.125” x 4.875” | $3,150 | $3,000 |
~Open to CRC Communities and their developments ~~Only open to vacation rentals and B&Bs
Premium Positions | Net Rate | Early Bird Discount* |
Opening Two-Page Spread | $644,454 | $61,385 |
Inside Front Cover | $38,010 | $36,200 |
Page One | $35,123 | $33,450 |
Facing Table of Contents | $33,748 | $32,141 |
Back Cover Map Gatefold | $43,620 | $41,439 |
*Early Bird Discount Deadline: July 31, 2023 | Ad and Materials Deadline: September 30,2023 | Delivery Date: December 18, 2023
Digital Edition
Video Engagement with Consumers
Added Value for all Display Partners*
Capture the attention of readers with dynamic use of video. Your supplied video will be embedded into the digital edition of the 2024 North Carolina Travel Guide and showcase the unique and exciting experiences that await visitors in your destination. Partners must supply a YouTube link to existing video creative.
If you have any questions or would like to advertise in the North Carolina Travel Guide, please reach out to Stacey Rosseter, Stacey.Rosseter@Dotdashmdp.com, 678.571.7445.
*Excludes Places to Stay, Explore or Live