Industry Leadership
Visit North Carolina provides value to North Carolina travel industry partners, government officials and affiliated groups by providing high-quality, accurate and timely information including research, reports, information, education, feedback on successful partnerships, outputs and outcomes keeping them abreast of policy issues, market trends and industry demographics.
Objectives
- Increase awareness of North Carolina’s tourism economic impact, product and Visit North Carolina’s marketing efforts.
- Increase engagement in Visit North Carolina marketing opportunities and efforts.
- Enhance engagement with government officials and affiliated boards and entities.
Target Audience
Profile:
North Carolina travel industry partners, government officials and affiliated businesses
Insight:
The economic impact of tourism is often overlooked and underappreciated.
Considerations:
- Foster communication across industry partners for sharing of ideas, best practices, challenges and experiences
- Continue to create opportunities for industry dialogue and sharing of expertise
- Facilitate partnerships across the state and with other state agencies and industries for maximum efficiency and reach